The next Blue Arrow Awards on January 15th, 2019

Blue Arrow Awards digital service competition, gala and seminar is coming 15.1.2019. The theme is learning – what we all can learn from the coolest digital services in Finland.

The Better Digital Services association yearly plan stated:

Blue arrow event will be arranged in a more intimate format – for instance – a seminar. The format will differ from the competition and gala held in previous years. Awards will be shared, but the event won’t happen as evening gala. Steering of the bds will decide categories, format of the event and date during the summer 2018. The key is to attract candidate services from the non-member companies. Continuum is guaranteed in arranging the event during the fall 2018.

The new format is combination of competition, awards ceremony and seminar. During the ideation phase the format was tested with focus personas.

The most popular categories from previous years are in focus both in competition, awards and seminar. Firstly we learn about great cases in every category. Main judge announces reasoning and the winner of each topic. Finally you the audience votes in real-time the winner of the winners.


  • Viable business
  • Social influence
  • Customer / user experience

Currently confirmed arrow talks!

Social influence

  • Estonian e-Recidency – How Estonians beat us in digital society
  • Maas Global – Reducing carbon waste by transportation revolution

Viable business

  • Key learnings in Increasing conversion in brand commerce: Case Adidas
  • Enabling entrepreneurship for all - Case OP small entrepreneur services

More talks will be revealed soon!

With Blue Arrow greetings,
BDS steering.

P.S. Save the date 15.1.2019

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